6 Reasons You Should Use LinkedIn Learning
February 16, 2021
LinkedIn Learning

The job market is fiercely competitive and the best way to stay on top is to stay ahead of the competition, right? One great method to help yourself stand out from the crowd of applicants is to take extra training courses or earn certifications. Given that many of us are still in areas being affected by the COVID-19 pandemic, these courses will more than likely need to be done online.

If you’ve started to do any type of online research, you’ve probably already come across sites such as Udemy, Coursera, Teachable, etc. While these are all great options, LinkedIn also offers resources to learn new skills and gain knowledge that can help you in your career development. It’s called LinkedIn learning, and here’s why we love it.

LinkedIn Learning

What is LinkedIn learning?

LinkedIn is one of the most popular and common networking platforms. If you don’t already have a LinkedIn account, we highly suggest you make one! We even wrote an article on how you get started with creating your account.

To access LinkedIn Learning, you will need a LinkedIn Premium account. The following accounts can access LinkedIn learning at no additional cost:

  • Premium Career
  • Premium Business
  • Sales Navigator Professional
  • Recruiter Lite

Once you have access to LinkedIn Learning, you can take courses and watch videos within the business, technology, and creative industries. When you initially log in to LinkedIn Learning, it allows you to set your preferences and will provide you with a curated list of courses.

Why you should use it

For those using LinkedIn Premium, there are a ton of reasons why LinkedIn Learning is a great option. Here are just a few reasons:

1.  You’re already paying for it (technically)

If your LinkedIn Premium account falls into any of the previously mentioned categories, you already have access to these additional features at no additional cost. In a way, you are already paying for these services, you simply aren’t utilizing them.

2.  It makes finding courses you’ll actually be interested in easier

Whether you’re currently working or in the middle of your job search, we’re sure you’re busy. Time is an incredibly valuable resource, so any service that can automate anything is going to be a winner in our book. Once you let LinkedIn know where your interests lie, they’ll make it easy to find courses and videos to watch.

3.  It can help you extend your skillset into new areas

If you’re anything like me, you like to have a “jack of all trades” assortment of skills. Having a wide range of skill sets has always been a help for me and never a hindrance. LinkedIn learning can certainly help you grow your skill sets as well.

4.  You’ll have an advantage over other job seekers

Per my last point, you need to have skills that will allow you to stand out. These can be technical skills, such as understanding some useful software programs, or it can be gaining some soft skills. Either way, having a diverse skill set makes you a more desirable candidate.

LinkedIn Learning

5.  Personal and professional growth never stops

Driven professionals are often never fully satisfied with simply being good or good enough. They strive for consistent growth. Taking courses and watching these learning videos keeps you on your toes. Speaking of, that brings me to my next point.

6.  It keeps your skills fresh and up-to-date

If you’ve been in the workforce for a while or are currently searching for a new role, you need to keep yourself informed on what’s happening in the industry you want and you need to be prepared to do it. New software programs are always coming out or processes are being automated. If you aren’t staying sharp, you could be left behind.

LinkedIn Learning is a great resource for any professional. For more great tips on LinkedIn, be sure to check out our other articles and keep checking in every Tuesday at noon for more great tips. Good luck!

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By Emily Provost

Emily is BrandResumes' Content Specialist and is an Associate Resume Writer. She completed her Bachelor of Arts in Publishing Studies with double minors in Marketing and Journalism from Hofstra University. She has had editorial experience working as an editor for various publications from Hofstra and worked as a writing tutor for undergraduate students.

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