Freelancing is growing increasingly popular as of late. In fact, every one in three workers in America also works as a freelancer, according to Upwork. Furthermore, it was reported that 60% of freelancers who chose to freelance over their previous profession actually ended up earning more. So the real question is: why aren’t you already freelancing?
If you want to get started but aren’t exactly sure how, we’ve broken down some preliminary steps to help you get started.
Understand Where Your Skills Lie
A cool thing about freelance work is that practically anyone can do it regardless of what skills you possess. Freelancing isn’t exclusive to writers or graphic designers or even artists. If you have a skill set that you’re passionate about, you can become a freelancer. Below are a few skill sets that are commonly held by different types of freelancers.
As a writer myself, I was always a bit shocked when people seemed to doubt or diminish the value of it. While I do believe that anyone is capable of becoming a strong writer, many don’t feel that the practice is worth the time and effort. However, writing is a crucial skill that is used in almost every profession, regardless of its nature, and it opens up the door for so many opportunities like the ones below:
- Resume Writer
These are only a few of the options available to writers. BrandResumes also recently launched a course for those interested in resume writing, which you can check out here.
Having an eye for aesthetics as well as the skills to bring a vision to fruition is a great way to make an extra income or even pursue a new career in freelancing. It’s also a skill that requires a lot of practice and not everyone knows how to get started. If you’re a natural artist, be sure to take advantage of it. Check out these different freelancing options:
- Graphic Designer
- Photo & Video Editor
These options may require you to possess a bit more skill and have certain software programs, but the payout is well worth it.
Being tech-savvy is a huge plus for freelancers, which is primarily due to the fact that it isn’t easy. If you have a professional background in information technology, software development, or anything similar, this could be an extremely profitable path for you to take.
- App & Website Developer
- UI/UX Designer
- Software Engineer
- Product Manager
Web developers are extremely sought after, especially by small businesses trying to grow their brand. If you’re interested in this option, be sure to have a portfolio of your work prepared.
Know What Resources Are Available
When starting out, it can be difficult to bring in clients. Where do you even get started? Well, there are actually tons of sites built to help connect clients with freelancers. Knowing which ones are available and understanding which is the best for you can be tedious and time-consuming. So, we’ve outlined a few great options.
These are a few of our personal favorites, but there are so many more to explore. For more guidance, you can read this article from Entrepreneur.
Learn to Market Yourself
Once you’re in contact with potential customers, you’ll need to know how to market yourself. You’re probably thinking this means you need a website, but not necessarily although it certainly doesn’t hurt to have one. Below are some necessities for when you start freelancing:
A portfolio is essential. Once you’ve sparked initial interest with a client, you’ll need something to show for yourself. This is where your portfolio comes in. These will look different based on the type of work you’ll be providing, but they’re necessary regardless.
Any work you have that showcases your skills and what you can provide for clients should be organized and compiled in a way that really highlights your expertise. Being able to provide clients with a portfolio will really help you close the deal and help build trust between you and your client.
LinkedIn is not only a great networking platform, but it can also be a way to help showcase your brand to a wider audience. Share your content and feature it on your profile. If you prefer, you can also add your freelance title in your headline to help clients find your profile in their search.
If you need help developing your LinkedIn profile to grow your brand as a freelancer, our team at BrandResumes can help. You can also read this article if you need to get started on creating your profile.
A CRM platform
For those who may not know, a CRM platform is a customer relationship management tool. Essentially, it helps you stay organized when managing multiple orders or even a team of employees. This one requires an investment, but it is often well worth it, especially if you want to eventually freelance full-time.
Our personal favorite (yes, we may be a bit biased here) is WriteSea. This CRM platform was made specifically for writers of all different disciplines. You can check it out here.
Clearly, there are tons of options when it comes to freelancing. It really comes down to deciding what direction you want to take. We hope this article helps you get started on your new journey and our team wishes you the best of luck!