How to Build Your Network on LinkedIn
November 3, 2020
Br LinkedIn

While attending networking events is greatly beneficial, online networking platforms also offer many benefits to job seekers and professionals as well. LinkedIn is not only a great resource for finding job listings or for contacting recruiters, but it is also a great platform to connect with those in your industry or field.

In order to grow your network and your personal brand, you must first know, well, how to connect. With these tips, we’ll help you grow your network to 500+ connections in no time.

Where to find connections

There are plenty of ways to find connections and grow your network. To start off easy, begin by searching for people you already know. These could be former or current colleagues, friends, or connections from college.

You can search these connections by name or by company. Additionally, you can also join LinkedIn groups for your college or university.

Once you’ve accomplished the task of adding your personal connections, you can begin to connect with those you may not know. If you’re looking for employment opportunities, you should be growing your network with those who work at your desired companies or in your desired roles and industries. How do you do that if you’ve never met them? Let’s talk about it.

How to connect

Actually connecting with someone on LinkedIn is as easy as clicking the connect button on their profile. However, connecting with those you may not know can pose an entirely different challenge.

When sending a connection to someone outside your network, LinkedIn will prompt you to send a short message along with your invite. Always send the message! LinkedIn only allows you 299 characters in this message, so make them count.

When drafting this invite to connect, consider why you’re attempting to connect with them in the first place. Be friendly and make the message personal. For more tips on connecting, check out this article.

How to maintain your network

Now that you’ve grown your network, you have to also maintain those relationships. Much like real-life relationships, they don’t last if they’re one-sided. Here are a few tips on how to keep those connections strong and flourishing:

  • Offer recommendations
  • Give endorsements
  • Comment on posts
  • Share posts
  • Create content

Being active on LinkedIn is just as important as building your network, so don’t forget to do it! Oh, and be sure to complete your profile before making all of these great connections.

Building your network is one part of your LinkedIn profile, but it is certainly one of the most important. Once you’ve done that, you’re ready to apply to jobs and strengthen your brand. If you’re looking for some extra help, our team of experts at BrandResumes is ready.


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By Emily Provost

Emily is BrandResumes' Content Specialist and is an Associate Resume Writer. She completed her Bachelor of Arts in Publishing Studies with double minors in Marketing and Journalism from Hofstra University. She has had editorial experience working as an editor for various publications from Hofstra and worked as a writing tutor for undergraduate students.

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